Technology Marketing Resource Center : 2006 Channel Media Usage Study Archives

View BtoB Top Net Marketers Video Excerpts


	•	Best Practices in Technology Marketing
	•	Technology Market Trends
	•	Technology Purchase Process
	•	Trends in Media Usage
	•	Understanding Technology Audiences

Find related content using the tag cloud.


	•	eMarketer lowers forecast for social network ad spending

	•	Forrester: B-to-b marketers fail community marketing test

	•	Message Systems expands customer support

	•	What should I consider when conducting user experience tests on e-mails?

	•	Secrets and lies about international e-mail marketing


	April 2008
	March 2008
	February 2008
	January 2008
	December 2007
	November 2007
	October 2007
	September 2007
	August 2007
	July 2007
	June 2007
	May 2007
	April 2007
	March 2007
	February 2007
	December 2006
	October 2006
	July 2006
	October 2005
	September 2005

Trends in Media Usage

Every year, CMP studies the media consumption habits of each of its audiences. The way technology decision makers interact with different types of media shapes the way that marketers can reach them during critical points in the technology purchase cycle.

2006 Channel Media Usage Study

In this comprehensive study of the Technology Channel, CMP examines Solution Provider information consumption including: individual and company demographics, the reasons Solution Providers gather information, and the platforms used based on information requirements. This information is presented to help marketers develop the optimal communications strategy. This document presents only a summary of the available research. Please contact us for complete details. Download this document...