Branded Response moves integrated marketing to another level. It is not about simply coordinating print, online, event and direct marketing, nor is it simply about executing multiple touches to a targeted audience. Branded Response is about lowering cost-per-qualified lead by leveraging all relevant brand interaction points to capture the interest and attention of targeted individuals and serving them the information they need in an interactive, relationship building manner. Download this document…

Up to $112 billion in advertising spending in the U.S. alone is wasted each year, cutting deeply into company profits. In this webinar Rex Briggs - author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds discusses the findings presented in his new book, and how they relate to B2B marketing, including: Why 47% of the campaigns studied failed and what you can do to succeed, How to get your boss to eagerly increase your marketing & advertising budget, how to forecast next year's advertising budget, and how to spend the same advertising budget, but get better results. View the webcast archive...

In this comprehensive study of the Technology Channel, CMP examines Solution Provider information consumption including: individual and company demographics, the reasons Solution Providers gather information, and the platforms used based on information requirements. This information is presented to help marketers develop the optimal communications strategy. This document presents only a summary of the available research. Please contact us for complete details. Download this document...