Up to $112 billion in advertising spending in the U.S. alone is wasted each year, cutting deeply into company profits. In this webinar Rex Briggs - author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds discusses the findings presented in his new book, and how they relate to B2B marketing, including: Why 47% of the campaigns studied failed and what you can do to succeed, How to get your boss to eagerly increase your marketing & advertising budget, how to forecast next year's advertising budget, and how to spend the same advertising budget, but get better results. View the webcast archive...