Best Practices in Technology Marketing
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February 2007 Archives
 

How To Effectively Plan, Produce and Promote Your Webinar (Webcast)

Webcasting provides a unique way to communicate more effectively with widespread software architects, developers, and managers, system administrators, IT professionals, prospects and partners. Webinars incorporate live streaming video, audio and interactive chat technologies to create informative and stimulating presentations at a fraction of the cost associated with in-person meetings and presentations. Beyond cost and time savings, the true value of the Webinar is when the viewer gains valuable insight that contributes to the success of their business or career.

For technology marketers, Webinars have grown into a proven lead-generation vehicle. You can cost-effectively broadcast in-depth messages and interact with a targeted, highly qualified audience in real time. The data gathered through registration, polling, and feedback surveys can build a powerful audience profile. Marketers can use this intelligence to measure the effectiveness of the campaign and build relationships with customers, partners and prospects. Download this document?

Tags: Best Practices in Technology Marketing , Capturing Attention , Effective Campaigns , Integrated Campaigns , Lead Generation , Messaging , Webcast
 

Best Practices in Online Display Advertising to Engineers: What Works

The objective of this white paper is to help technology industry marketers and advertisers improve their success online by presenting proven strategies, industry research and examples of successful creative specific to marketing to electronics industry professionals. Download this document…

Tags: Best Practices in Technology Marketing , Electronics , Online Advertising , Web , White Paper
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