Behind the $1.5 trillion global electronics industry is a set of engineers, technical managers and executives responsible for major architecture and design decisions. The goal of this study is to explore what information channels engineers use in looking for the answers to their questions, where they go to learn about new products and technologies. Conversely, the study also reveals some channels that may be underutilized.This document presents only a summary of the available research. Please contact us for complete details. Download this document…

CMP executives share highlights of the 2007 Technology Marketing Study and the 2006 Purchase Process Study. Viewers will learn about: indelible trends in technology marketing, and the dynamics that shape them, integration -- how online, print, and events work together to accomplish marketing goals, the importance of managing, not just generating, qualified leads, and the influence of new media types including video, in the marketing mix of the future. Moderated by BtoB’s Senior Reporter, Kate Maddox, this webinar gives the viewer research-based insights on how to successfully market to B2B technology customers. View the webcast archive...