Technology Marketing Resource Center : Technology Marketing Trends for 2007 Archives

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	•	Best Practices in Technology Marketing
	•	Technology Market Trends
	•	Technology Purchase Process
	•	Trends in Media Usage
	•	Understanding Technology Audiences

Find related content using the tag cloud.


	•	AOTA to launch deliverability and trust program

	•	What’s the most important deliverability statistic?

	•	FTC updates CAN-SPAM rules

	•	Warrillow Summit explores marketing to small businesses

	•	PubMatic index shows 23% drop in online ad rates


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Technology Market Trends

Learn about trends and best practices in technology marketing and the dynamics that shape them. Go beyond the 4Ps and explore integration (how online, print, and events work together to accomplish marketing goals), the importance of managing, not just generating, qualified leads, and the influence of new media types including video, in the marketing mix of the future.

Technology Marketing Trends for 2007

CMP executives share highlights of the 2007 Technology Marketing Study and the 2006 Purchase Process Study. Viewers will learn about: indelible trends in technology marketing, and the dynamics that shape them, integration -- how online, print, and events work together to accomplish marketing goals, the importance of managing, not just generating, qualified leads, and the influence of new media types including video, in the marketing mix of the future. Moderated by BtoB’s Senior Reporter, Kate Maddox, this webinar gives the viewer research-based insights on how to successfully market to B2B technology customers. View the webcast archive...