Learn the three most important areas of preparation for initial sales calls. Understand how the most successful companies receive call backs more than 50% of the time after reaching out to new prospects. Download this document…

Today a successful partner program takes more than superior products and a “partner friendly program”. Learn how to position your program more attractively to existing and potential partners by focusing on program elements like: service opportunities, performance accelerators, and marketing funds. Download this document…

Understand the three areas of activity that the most successful partner programs focus on. This article can help partner program managers break out of the “flat revenue” cycle and improve year over year results. Download this document…

The vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. Vendors and partners do, however, often have
contrasting view on what they currently derive from the channel and where they would like to see improvements in the future.

In this exclusive whitepaper Monty Cornell, Senior Analyst/Group Director of Channel Group at CMP Technologies and Rod Baptie, Managing Director of Baptie & Company, presents fresh research into vendor and partner attitudes on key channel issues. Download this document…

Discover the Solution Provider market, which drives almost 70% of all technology dollars and determines brand selection two-thirds of the time. View the webcast archive...

The technology solution provider channel and its related ecosystemais growing in reach, influence, and total revenue. Historical comparisons to the growth of previous manufacturing channels reveal that the technology solution provider channel should eventually achieve a even greater mass-market appeal. Overall channel growth is strong. New growth strategies aimed at developing and increasing the spending of customers with comparatively smaller technology procurement budgets are being harnessed by a wider swath of solution providers to lay the groundwork for future revenue. Download this document…

Summary results of nearly 600 business-to-business technology marketing executives. Highlights the lead-generation challenges that marketers across the board experience and delves into the strategies employed to improve lead-gen results. This document presents only a summary of the available research. Please contact us for complete details. Download this document…