• Best Practices in Technology Marketing
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  • Message Systems expands customer support
  • What should I consider when conducting user experience tests on e-mails?
  • Secrets and lies about international e-mail marketing
  • Yahoo partners with McAfee for search security
  • Coremetrics releases latest version of analytics product
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Best Practices in Technology Marketing
Get the latest research, best practices, and editorial points of view about the best ways to reach and influence IT professionals.
Simplifying Analytics For Marketers Is Name Of The Game

Genalytics, a data analytics software company, announced at the Direct Marketing Association’s DM Days conference in New York last week that it has introduced On-Demand Targeting for b-to-b campaigns. The product is designed to allow marketers to... Read the complete article on BtoBOnline.
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Posted on June 25, 2007 | Permalink | Digg | del.icio.us
Tags: Analytics , Best Practices in Technology Marketing , Email Marketing , Integrated Campaigns