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Best Practices in Technology Marketing
Get the latest research, best practices, and editorial points of view about the best ways to reach and influence IT professionals.
Tech Marketers Must Seek Broadest Horizontal Venues

There's a motto every software and tech vendor should follow, according to Ilan Paretsky, VP-marketing at Ericom Software: "Know thy IT crowd; they're tough, but always fair." Paretsky and his company do, indeed, know their audience well. Ericom has served more than 30,000 customers and... Read the complete article on BtoBOnline.
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Posted on June 25, 2007 | Permalink | Digg | del.icio.us
Tags: Best Practices in Technology Marketing , Capturing Attention , Messaging , Technology Market Trends , Two-way Interaction