Best Practices in Technology Marketing
  Technology Market Trends
  Technology Purchase Process
  Trends in Media Usage
  Understanding Technology Audiences
   Find related content using the tag cloud.
     
  Message Systems expands customer support
  What should I consider when conducting user experience tests on e-mails?
  Secrets and lies about international e-mail marketing
  Yahoo partners with McAfee for search security
  Coremetrics releases latest version of analytics product
  April 2008
  March 2008
  February 2008
  January 2008
  December 2007
  November 2007
  October 2007
  September 2007
  August 2007
  July 2007
  June 2007
  May 2007
  April 2007
  March 2007
  February 2007
  December 2006
  October 2006
  July 2006
  October 2005
  September 2005
 
 
Technology Purchase Process
CMP's purchase process studies take an in-depth look at how companies' IT organizations are architected, where the influence and authority resides, and identifies other dynamics that are integral to the buying process.
InformationWeek's 2007 Defining the CIO Research Survey

Rapid transformation marks CIOs' careers and their impact on companies, according to InformationWeek's 2007 Defining the CIO research survey of 575 senior business and technology professionals. CIOs are in overdrive and are finally earning recognition as indispensable business visionaries. Their role in shaping business strategy marks a notable shift in responsibilities that's literally redefining what a CIO is and counters the critics who question the value of IT.

For complete details on this 6th annual research survey, email Scott Vaughan.

CIOs are increasingly being counted on to help business leaders—from CXOs to line-of-business managers—make their companies more agile and customer-centric. Contributing to this trend is trust in technology and the IT department to aggressively transform the business. Other critical factors include a CEO who "gets it," a CIO with the well-rounded skills to be a trusted business leader, and a CIO who spends a good deal of time communicating with constituents—both internal and external customers.

Despite these very encouraging developments, the survey also showed that companies and their CIOs still continue to focus a fair amount of their attention on how to migrate away from "maintenance IT" and into "innovation IT" and how to find and retain top talent.

Email Scott Vaughan to find out more about this qualitative research, as well as to discuss:

  • State of Market – It's a Customer-Driven, Digital World
  • The Re-Defined Role of the CIO and the Business Technology organization
  • Roadmap to CIO Effectiveness & what it means for your communications programs
  • Marketing Best Practices – Engaging & Building Relationships with "CIOs"
More Technology Purchase Process Documents
Tags: Audience Engagement , Business Technology Buyers , IT Purchase Decisions , Reaching CXOs , Research , Technology Audiences , Technology Purchase Process