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  • Message Systems expands customer support
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  • Secrets and lies about international e-mail marketing
  • Yahoo partners with McAfee for search security
  • Coremetrics releases latest version of analytics product
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Best Practices in Technology Marketing
Get the latest research, best practices, and editorial points of view about the best ways to reach and influence IT professionals.
Click Fraud Problem Debated

Some search executives say click fraud in search marketing is getting worse, not better; others contend things have improved over the past year.Click fraud occurs when a person or a computer program clicks on an ad to generate a fraudulent cost-per-click charge. Read the complete article on BtoBOnline.
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Posted on August 29, 2007 | Permalink | Digg | del.icio.us
Tags: Best Practices in Technology Marketing , Click Fraud , SEM , Search , Web