• Best Practices in Technology Marketing
  • Technology Market Trends
  • Technology Purchase Process
  • Trends in Media Usage
  • Understanding Technology Audiences
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  • Message Systems expands customer support
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  • Secrets and lies about international e-mail marketing
  • Yahoo partners with McAfee for search security
  • Coremetrics releases latest version of analytics product
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Best Practices in Technology Marketing
Get the latest research, best practices, and editorial points of view about the best ways to reach and influence IT professionals.
Getting to know Web visitors key to improving lead management

James W. Obermayer is president of Sales Leakage Consulting, and co-author of "Managing Sales Leads" (Texere, 2007). BtoB recently asked Obermayer about trends in lead management. Read the complete article on BtoBOnline.
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Posted on August 13, 2007 | Permalink | Digg | del.icio.us
Tags: Best Practices in Technology Marketing , Lead Management , Qualifying Prospects , Web