E-mail marketers need to do a much better job managing content, particularly with the proliferation of new devices and formats by which to access e-mail, according to a new report from JupiterResearch. Read the complete article on BtoBOnline.

Answer: Adopters of online video in the last year have been reporting stellar jumps in action—with both their Web sites and their newsletters—when using videos to get their messages across. Read the complete article on BtoBOnline.

Some search executives say click fraud in search marketing is getting worse, not better; others contend things have improved over the past year.Click fraud occurs when a person or a computer program clicks on an ad to generate a fraudulent cost-per-click charge. Read the complete article on BtoBOnline.

There are multiple steps in managing sales leads, such as qualifying prospects, sending them what they request (fulfillment), getting sales on board with a willingness to report results, analyzing success and failure, and reallocating resources. Read the complete article on BtoBOnline.

James W. Obermayer is president of Sales Leakage Consulting, and co-author of "Managing Sales Leads" (Texere, 2007). BtoB recently asked Obermayer about trends in lead management. Read the complete article on BtoBOnline.

Answer: It’s always an annoying slowdown on the superhighway of marketing when your reputation suffers a negative impact. Suddenly your deliverability is down, and often you don’t know where to start to fix the problem. Fortunately, there is a simple three-step solution to addressing a... Read the complete article on BtoBOnline.

Everyone’s talking about analytics. Some are even applying it with varying levels of success. But if a company really wants to understand its customers, make a connection and gain a competitive advantage, analytics needs to be more than just.... Read the complete article on BtoBOnline.

Most companies worry about lost productivity when considering e-mail security, according to a new report from Aberdeen Group, “The Ins and Outs of Email Vulnerability. Read the complete article on BtoBOnline.

Answer: When customers hit the spam button, they’re rescinding their permission for you to send them e-mail. Of course, that recession can take many forms. They can also unsubscribe or simply delete your e-mail. It’s important that you monitor these indicators individually and collectively... Read the complete article on BtoBOnline.