Answer: The reliability of bounce data is a legitimate concern that was raised by both mailers and ESPs in a recent Email Experience Council (EEC) survey.

However, this concern cannot become an excuse for e-mail marketers not making good use of the data that are provided, leveraging bounce management systems that allow them to “see” the data, and agreeing on common definitions for the actions to be taken. The EEC survey found these to be significant problems as well. Read the complete article on BtoBOnline.