Technology Marketing Resource Center : IDC Projects Tech Marketing Spending Will Grow 6.1% This Year Archives

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	•	Best Practices in Technology Marketing
	•	Technology Market Trends
	•	Technology Purchase Process
	•	Trends in Media Usage
	•	Understanding Technology Audiences

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Technology Market Trends

Learn about trends and best practices in technology marketing and the dynamics that shape them. Go beyond the 4Ps and explore integration (how online, print, and events work together to accomplish marketing goals), the importance of managing, not just generating, qualified leads, and the influence of new media types including video, in the marketing mix of the future.

IDC Projects Tech Marketing Spending Will Grow 6.1% This Year

Tech marketing spending will be up 6.1% this year over last, revised down from an earlier estimated 8.0% growth rate projected in March, according to IDC’s 2007 CMO Tech Benchmarks study. Read the complete article on BtoBOnline.