Technology Marketing Resource Center : Doremus/‘Financial Times’ Study Finds C-level Executives Prefer Print Over Online Archives

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Trends in Media Usage

Every year, CMP studies the media consumption habits of each of its audiences. The way technology decision makers interact with different types of media shapes the way that marketers can reach them during critical points in the technology purchase cycle.

Doremus/‘Financial Times’ Study Finds C-level Executives Prefer Print Over Online

New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. Read the complete article on BtoBOnline.