Technology Marketing Resource Center : Digital Revenue For B-To-B Publishers Expected To Rise Sharply In ’08 Archives

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Trends in Media Usage

Every year, CMP studies the media consumption habits of each of its audiences. The way technology decision makers interact with different types of media shapes the way that marketers can reach them during critical points in the technology purchase cycle.

Digital Revenue For B-To-B Publishers Expected To Rise Sharply In ’08

Digital revenue for b-to-b media companies is expected to grow 18% to 22% in 2008, according to Gordon T. Hughes II, president-CEO of American Business Media.

Hughes presented the revenue projections Tuesday morning at ABM’s Top Management Meeting. Magazines revenue, he said, is expected to drop 2% to 7%, while face-to-face revenue is expected to grow 7% to 10%. Read the complete article on BtoBOnline.