Doing your homework can help event planning for international attendees go more smoothly

As globalization makes the world smaller, more U.S. companies find themselves creating b-to-b events for an international audience. Whether marketing at home or abroad, building an event for a crowd from abroad requires special attention to detail.

Taking an event abroad can be expensive and it is nearly impossible to plan for all the eventual pitfalls. However, doing some legwork in advance can curtail unexpected costs and issues.

"Anytime you're going overseas you have to be aware that things are going to be different," said Carol Krugman, director-client services at experience marketing company George P. Johnson. "You would be amazed at people who believe everywhere in the world everything is the way it is at home. Those are the people that run into tremendous trouble. You have different languages, customs, business practices, different hours of operation, electrical currencies, video standards, even dial tones on telephones. Be aware that everywhere you are going to be working, you must educate yourself." Read the complete article on BtoBOnline.