The attached document contains the questions, and their answers, that were posed to John Jainschigg from CMP and Kathy Mandelstein from IBM during the September 26 Webcast "How BtoB Marketers Can Achieve ROI in the Virtual World of Second Life." Download the complete Question and Answer document. Contact John Jainschigg, Executive Director, CMP Metaverse for more information about creating a virtual presence for your company.

Here is a summary of the questions contained in the document:

* Does SecondLife provide aggregated audience/user data or demo cuts
somewhere on the site? If so where?

* Would recommendations/best practices be applied to Playstation
'Home' coming up in April?

* How many attendees can attend an event on Second Life at one time?

* How do I get started in Second Life, where can I go to explore?

* Are Linden dollars real?

* Please talk about the difference between an early-adopter corporate
community user (such as CMP audiences) and more "indigenous"
denizens of a virtsim world who have a more alternative lifestyle.
Downside to B2B or corporate prospects?

* How does mainstream business square Molestation Grove and rampant
porn with B2B?

* Dr Dobbs Island question - what metrics numbers are you capturing for
the engagement you've built and how are you tying it to real-world
conversion, say to sales or subscriptions?

* I have used Second Life (maybe 8 hours total). Are you saying that
anything we develop on Second Life we need to have a human (real live
person) available real time?

* How much does the CMP Metrics Service cost to deploy and run on a
monthly basis?

* Can you please speak more about "metrics of engagement." Examples?

* What is the estimated cost to develop an island, with a variety of
activities? Is there a cost to set it up on Second Life?

* What about the specialized virtual worlds other than Second Life that
B2B Magazine wrote about in its September issue? Do you expect more of these
places?

* Is Second Life marketing successful in driving someone to take action,
for e.g., register with another site by offering incentives - like linden
dollars, or more traditional incentives?

* Can you talk a little bit about some of the visual subtleties of face-toface
communications that are "lost" in VR space?

* Is there a way to hold a meeting with secure access - if I only wanted my
registered users from my site to access the meeting.

* What is the average age of Second Life users?

* Are the tools in SL easy to pick up or require a developer?

* How do you see the usage of events to promote potential sales in the
B2B space?

* How much does it cost to establish an island on Second Life? Is there a
difference in cost if you're using it for e-commerce vs. training or
events?

* What promotion activities did you use to bring people into the virtual
opening party?

* Does either speaker have any ROI information some of these marketing
efforts?

* How do you know that your audience has a Second Life presence when
you advertise an event? Setting up an avatar, etc., is a complex
exercise, so how do you decide who to promote to?

* Why is Second Life a more effective mode for education & training than
webseminars, 'distance-learning' videoconferencing or face to face
meetings?

* John, as you know, Expo3D develops industry-specific 3D business
worlds. How do you instinctively see the application of an 'omnibus
world' like Second Life vs. specialized virtual worlds for B2B marketers?

* What is the revenue model for events in SL?

* Do you find it takes lots of staffing resources to manage your presence
on Second Life?

* How are language barriers handled? Does Second Life translate for you,
so you can communicate with others from around the world?

* Are non-tech professionals getting involved?

* What recommendations do you have in terms of persuading decisionmakers
to commit to investing in SL?

* There has been news about rogue interruption in Second Life with
corporate presence. How is this being dealt with?

* What ability is there in SL to integrate SL with one’s website?

Download the complete Question and Answer document. Contact John Jainschigg, Executive Director, CMP Metaverse for more information about creating a virtual presence for your company.