Second Life has been called virtual reality and said to work like a 3D social network, heralding the emergence of the 3D Web. But all these terms fall short of accurately describing this unique environment. And the baggage they bring with them menaces literal-minded marketers looking to exploit Second Life's huge potential for reaching and engaging with qualified customers.

Baptie Online has invited John Jainschigg, Executive Director of CMP Metaverse, the virtual worlds consulting and custom events business of CMP Technology, and Fiona Gallagher of Sun Microsystems to share their insights, experiences and the interactive opportunities to reach target audiences.

This webcast is hosted exclusively on Baptie.com, the leading community of sales and marketing executives in the technology industry. To view this webcast archive, you must be a member of the Baptie community. If you are not yet a member but qualify, you should register on the baptie.com site.

For more information about CMP's Metaverse services, email John Jainshigg, Executive Director, CMP Metaverse.

By attending this webinar, you will learn:

• What really works in Second Life and what clearly doesn't
• Formulae for evaluating the Second Life environment in terms of real-world B2B communications, marketing and sales goals
• Simple, tested strategies real companies are now using for profitable engagement.