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Small and Medium Businesses (SMBs)
Survey Finds Most Small Businesses Don’t Track ROI

A new study by the Sales Lead Management Association (SLMA) found that 82.8% of small businesses do not track ROI on lead generation programs. Read the complete article on BtoBOnline.
Posted on January 03, 2008 | Permalink | Digg | del.icio.us
Tags: Effective Campaigns , Lead Generation , Marketing Spend , Return On Investment (ROI) , Small and Medium Businesses (SMBs)