mages, video and press releases are optimized for natural search. A new study, published Monday by search agency iProspect, indicates searchers using the major engines are more likely to click on image, video or news link within the main, blended search results page than vertical-search results. (An example of a vertical search would be searching within the Google Images tab for a photo of Warren Buffett.) Vertical offerings from the major engines historically have been largely ignored, according to the study.
The survey, conducted online by JupiterResearch in December and January, found more than a third (35%) of search engine users do not use vertical search at all, and 25% do not recall if they have clicked a result after using vertical search. JupiterResearch said there were 2,404 respondents to the survey.

When it comes to image search, 31% of users click image results within blended search, while Read the complete article on BtoBOnline.