Answer: Most e-mail newsletters today look pretty much the same, so how can you distinguish yours from your competitors’? By using behavioral targeting to learn more about what customers want and giving it to them. B-to-b e-mailers work with shorter customer lists and often longer sales cycles than their b-to-c counterparts, but that doesn’t mean they should be tempted to oversaturate their most valuable customers with a deluge of nontargeted email. Behaviorally targeted messages provide better response and can even be credited with shortening sales cycles.

The easiest way to obtain behavioral targeting data is through Read the complete article on BtoBOnline.