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Best Practices in Technology Marketing
Get the latest research, best practices, and editorial points of view about the best ways to reach and influence IT professionals.
Mobile Marketing Association Releases Global Mobile Advertising Guidelines

The Mobile Marketing Association, a trade group that represents more than 600 companies involved in mobile marketing, has released its global Mobile Advertising Guidelines.

The guidelines build on region-specific mobile ad guidelines published last year for North America, Asia-Pacific, and Europe, the Middle East and Africa. The regional guidelines have been integrated into the global version, which includes new guidelines for text messaging. Read the complete article on BtoBOnline.
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Posted on April 25, 2008 | Permalink | Digg | del.icio.us
Tags: Best Practices in Technology Marketing , Direct Marketing , Improving Marketing Results , Mobile