Senior executives, including C-level officers at large and midsize companies, have a voracious appetite for quality business information, according to a survey released by Ipsos Media. The online survey was conducted from February through July. It garnered 2,390 responses, mostly from U.S. business executives at companies with 250 or more employees. Read the complete article on BtoBOnline.

Reaching CIOs has long been a priority for b-to-b marketers, yet never before has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Read the complete article on BtoBOnline.

Are IT professionals happy with their jobs? Are they still worried about outsourcing? What technologies are "hot" (and therefore paying the most)? And what new technologies are IT people looking to learn more about, so they can move ahead?

Find out the answers to these and many more questions in the 2007 InformationWeek National IT Salary Survey, which is now FREE (instead of $299, as it was last year), thanks to IBM's sponsorship of the IT Salaries Briefing Center. Visit the Briefing Center now to download the full PDF report or view the interactive slideshow to see the top IT jobs and salaries of 2007.

CMP shares the results of its 8th wave of its purchase process research — A decade into the digital economy, we are shifting away from the era of "e-Business," in which the internet first became part of fabric of our society, culture and business, to what we are calling the "me-Business" in which your customers are part of your network. This shift to the customer has significant implications for those who professionally buy technology for their organizations, and how you as a marketer will need to message and sell to them.

This document presents only a summary of the available research. Please contact Amy Doherty, Research Director for complete details. Download this document…

CMP executives share highlights of the 2007 Technology Marketing Study and the 2006 Purchase Process Study. Viewers will learn about: indelible trends in technology marketing, and the dynamics that shape them, integration -- how online, print, and events work together to accomplish marketing goals, the importance of managing, not just generating, qualified leads, and the influence of new media types including video, in the marketing mix of the future. Moderated by BtoB’s Senior Reporter, Kate Maddox, this webinar gives the viewer research-based insights on how to successfully market to B2B technology customers. View the webcast archive...