Senior executives, including C-level officers at large and midsize companies, have a voracious appetite for quality business information, according to a survey released by Ipsos Media. The online survey was conducted from February through July. It garnered 2,390 responses, mostly from U.S. business executives at companies with 250 or more employees. Read the complete article on BtoBOnline.

New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. Read the complete article on BtoBOnline.

Reaching CIOs has long been a priority for b-to-b marketers, yet never before has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Read the complete article on BtoBOnline.