The subject of search engine marketing click fraud made headlines last year. Advertisers and publishers alike criticized the search engines for not doing enough to combat the problem. But the topic has not been in the spotlight recently. Does that mean click fraud is no longer an issue?
BtoB recently spoke with Dan Robbins, director of marketing at Lyris, a marketing software company, about click fraud and what marketers can do to avoid playing the victim.

BtoB: Is click fraud still a problem?

Robbins: It depends on your vertical. In mortgage and finance categories, you’re paying a lot more for a click. For the lower end, general market is less of an issue. But marketers need to pay attention to it. Read the complete article on BtoBOnline.

Some search executives say click fraud in search marketing is getting worse, not better; others contend things have improved over the past year.Click fraud occurs when a person or a computer program clicks on an ad to generate a fraudulent cost-per-click charge. Read the complete article on BtoBOnline.