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Growing Revenue

The Customer Connection: The Global Innovation 1000

How do companies innovate successfully?

They can spend the most money, hire the best engineers, develop the best technology, and conduct the best market research. But unless their research and development efforts are driven by a thorough understanding of what their customers want, their performance may well fall short — at least compared to that of their more customer- driven competitors. John Schiech, president of the DeWalt division of Black & Decker (the division that makes power tools used by professional contractors), put it simply. When asked what made his com - pany so successful, he responded, “It’s engineers and marketing product managers spending hours and hours on job sites talking to the guys who are trying to make their living with these tools.”

This insight represents a further amplification of our ongoing research into the costs and value of corporate innovation. In 2006, as in the two previous years of our annual study of the Booz Allen Hamilton Global Innovation 1000 — the 1,000 publicly held companies around the world that spent the most on research and development — overall corporate revenues among these companies increased 10 percent. Once again, their overall spending on research and development also rose, to US$447 billion this year. And as in years past, we found no statistically significant connection between the amount of money a company spent on innovation and its financial performance. This document presents only a summary of the available research. Download this Booz Allan Hamilton report...

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Tags: Achieving Differentiation , Customer Affinity , Growing Revenue , Innovation , Marketing Strategies , Protecting the Brand , Research , Return On Investment (ROI) , Technology Purchase Process , Thought Leadership , Understanding Your Customers , Value Proposition

Shaping Your Channel For Today’s Growth

CMP Channel 's exclusive research identifies a shift in the Channel marketplace. According to this research, for the first time Vendor/Solution Provider loyalty has moved from the vendor to the customer. It also highlights the characteristics of the Channel's partners and how each is responsible for growth. The research notes that vendors prioritizing their efforts around the top 20-30 percent of partners will not necessarily help them achieve their growth objectives.

Key research findings include:

  • Fifty percent of Solution Providers rate current level of vendor relationships as 'less than positive'
  • Solution Providers have been proactively changing their vendors at an accelerated pace over the past two years. Fifty percent are targeting new markets and 50 percent are expanding new product lines.
  • The top three most important program elements Solution Providers evaluate when considering a vendor for a strategic partnership include: product quality/reliability; technology relevance to customer base; and relative profit potential.
  • The top three reasons Solution Providers add products and vendors include: technology offering/customer requirements; aligns with business goals; and offers a clear business opportunity.
  • The top three reasons Solution Providers drop or de-emphasize products and vendors include: non competitive pricing; bad service; and adding other vendors.

This document presents only a summary of the available research. Please email Kate Spellman for complete details. Download this document...

Tags: Channel , Engaging Partners , Growing Revenue , Partner Programs , Research , Technology Market Trends

Leveraging Compensation to Drive Behaviors

This white paper aims to explore best practices for channel sales compensation and partner compensation strategies, analyze how to use compensation elements to drive desired behavior in your channel, and show how to drive partner loyalty, engagement and revenue. The document details how to use compensation elements to drive incremental sales through existing partners, how to grow specific areas of your business, and how to clear out well-entrenched competitors. Download this document…

Tags: Best Practices in Technology Marketing , Channel , Deal Registration , Engaging Partners , Growing Revenue , Margin and Profitability , Measuring Partner Performance , Partner Compensation , Partner Programs , SPIFFs , Training

IPED: P3 Methodology--Differentiating Your Channel Value Proposition From a Precise Combination of Products, Processes, and People

If you are looking to grow your channel revenue, then you probably agree that it has become
extremely difficult to differentiate yourself from the competition. Especially when your
competition, like you, communicates to partners or solution providers (VARs, integrators,
consultants, etc.) that their products provide the most advanced technology, the highest reliability
and the overall best quality and value in the marketplace. If you are only using your products to
differentiate, then you’re going at it the hard way. Download this document…

Tags: Achieving Differentiation , Best Practices in Technology Marketing , Channel , Engaging Partners , Growing Revenue , Value Proposition
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