E-mail marketing managers love to include quick surveys in their e-newsletters—so much so that they risk overdoing it.

Melissa Read, VP-research and innovation at Spunlogic, an Atlanta-based full-service digital marketing agency, believes managers send surveys too often, causing respondents to burn out on the novelty of providing feedback. Eventually, she said, they’ll stop responding.

“Surveys should only go out when you want to understand something about the business respondents,” Read said. Otherwise, “it will become the survey who cried wolf and the next time you really want to know something, respondents won’t be as interested in telling you.”

Paring down the number of surveys is a good start, she said. Read offers these other helpful tips... Read the complete article on BtoBOnline.

The focus of IT decision-makers next year will gradually shift to software rollouts and virtualization, among other areas, from the current challenges of security, business continuity and compliance, according to a new study by technology publisher CMP.

The study, “Media Engagement & Activation,” is based on Web interviews conducted during August and September with 800 business technology executives. It was designed to provide a deeper understanding of which emerging media are being used by decision-makers and what they are doing as a result of engaging with the various media sources. Read the complete article on BtoBOnline. For more information on this research, email Scott Vaughan.

With audience engagement and activation essential topics for B2B technology marketers, CMP presents the study "Media Engagement & Activation." This in-depth study of nearly 1000 Business Technology decision makers (CIOs, IT Managers and Corporate and LOB Management) will help senior marketing, marketing program and media professionals:

• Gain a deeper understanding of where, when, and why IT and corporate professionals engage with various types of content and media sources
• Build an "engagement blueprint" that maps your message and marketing plan by Corp and IT pros' consumption of specific technology information -- Security, Infrastructure & Networking Hardware, Software Infrastructure, Business Applications Software, Mobile & Wireless, and Business & IT Services
• Understand usage and the roles Websites, magazines, events, search, virtual learning tools, and user controlled platforms such as blogs, wikis and RSS, and the path business technology decision makers take as they move through their personal information journey.

View this webcast featuring Scott Vaughan, VP of Marketing for InformationWeek & the TechWeb Network; Dan Yetso, Director, Global Branding & Advertising, VeriSign; and Scott Anderson, Vice President, Customer Communications Technology Solutions Group, Hewlett Packard for an engaging and insightful look behind the numbers. Moderated by Ellis Booker, Editor, BtoB Magazine and Media Business. View the webcast archive....

This webcast presents only a summary of the available research. For complete details, email Scott Vaughan.