When it comes to e-mail marketing, Americans are more sophisticated than almost all their European counterparts. This is significant, according to a new JupiterResearch report, "E-mail Marketing Adoption: Assessing Multinational E-mail Marketing Sophistication," because it may give U.S.-based marketers an edge as they move into international markets.

If you’re thinking of making a move into international waters, there are a few key things you can do to increase your odds of success, said Nate Elliott, senior analyst at JupiterResearch. Read the complete article on BtoBOnline.

Reaching CIOs has long been a priority for b-to-b marketers, yet never before has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Read the complete article on BtoBOnline.

Each year, BtoB selects 10 b-to-b Web sites that do an exceptionally good job of communicating with their audiences. These sites find innovative and compelling ways to share product and services information and, just as important, they make that information easy to find. Though they use different means, the end is the same: meeting the user's needs. As simple as it sounds, it's an approach that's too rare in the world of business marketing. Read the complete article on BtoBOnline.

As VP-strategic marketing and business development of CMP's Channel business, Kate Spellman knows how to reach IT decision-makers. Prior to her current role at CMP, she was the publisher of the company's SmallBizResource .com; she has also served as senior VP- corporate marketing. Read the complete article on BtoBOnline.

When enterprise infrastructure software and services provider Novell debuted its "Your Linux Is Ready" campaign last August, the objective was twofold: to introduce the company's SUSE Linux platform and to establish Novell as a serious player in the Linux market. Read the complete article on BtoBOnline.

Marketers often view e-mail marketing as a form of broadcast marketing: They create an ad, send it out, hope for the best and move on to the next campaign. However, old e-mail campaigns can be very valuable when planning and executing new ones. Read the complete article on BtoBOnline.

Global IT and telecommunication spending is projected to reach $3.3 trillion annually by 2010, growing at a compound annual rate of 4.5% from the $2.7 trillion spent in 2005, according to Gartner Research. IT purchases in the U.S. are expected to grow to $1.0 trillion by 2010—including $871... Read the complete article on BtoBOnline.

There's a motto every software and tech vendor should follow, according to Ilan Paretsky, VP-marketing at Ericom Software: "Know thy IT crowd; they're tough, but always fair." Paretsky and his company do, indeed, know their audience well. Ericom has served more than 30,000 customers and... Read the complete article on BtoBOnline.

San Diego—Online marketers are not doing a good job of marketing themselves online, according to a study by the Online Marketing Coalition. Read the complete article on BtoBOnline.

Webcasting provides a unique way to communicate more effectively with widespread software architects, developers, and managers, system administrators, IT professionals, prospects and partners. Webinars incorporate live streaming video, audio and interactive chat technologies to create informative and stimulating presentations at a fraction of the cost associated with in-person meetings and presentations. Beyond cost and time savings, the true value of the Webinar is when the viewer gains valuable insight that contributes to the success of their business or career.

For technology marketers, Webinars have grown into a proven lead-generation vehicle. You can cost-effectively broadcast in-depth messages and interact with a targeted, highly qualified audience in real time. The data gathered through registration, polling, and feedback surveys can build a powerful audience profile. Marketers can use this intelligence to measure the effectiveness of the campaign and build relationships with customers, partners and prospects. Download this document?