The Mobile Marketing Association, a trade group that represents more than 600 companies involved in mobile marketing, has released its global Mobile Advertising Guidelines.

The guidelines build on region-specific mobile ad guidelines published last year for North America, Asia-Pacific, and Europe, the Middle East and Africa. The regional guidelines have been integrated into the global version, which includes new guidelines for text messaging. Read the complete article on BtoBOnline.

Blogs, RSS, podcasting, social networks. As the Web has evolved, the time it has taken new technologies—even grass-roots, beneath-the-radar developments—to move from concept to mainstream has become shockingly brief.

And while we've moved beyond the idea that Web 2.0 technologies will replace wholesale what's come before them, marketers more than ever before must remain vigilant about keeping up to date with what's cutting-edge.

Even in the b-to-b world, where the hype bar is set rather high, marketers can't afford to miss the next big thing in online marketing.

So here are the big five Web/tech trends worth watching right now—and what they mean for b-to-b marketing: Read the complete article on BtoBOnline.

Proving ROI, using new technologies and leveraging partner marketing were key topics at Red Herring's CMO 2008 conference in San Diego last week.

The conference drew more than 300 senior marketing executives, mostly from b-to-b companies, who shared strategies for competing in today's challenging business environment.

One of the hot topics was partner marketing, with presentations by several executives whose companies use channel marketing models.

Stephen DiFranco, corporate VP-corporate and channels marketing at chip maker AMD, discussed how the company has leveraged its partner channel to confront rival Intel Corp. Read the complete article on BtoBOnline.

When it comes to e-mail marketing, Americans are more sophisticated than almost all their European counterparts. This is significant, according to a new JupiterResearch report, "E-mail Marketing Adoption: Assessing Multinational E-mail Marketing Sophistication," because it may give U.S.-based marketers an edge as they move into international markets.

If you’re thinking of making a move into international waters, there are a few key things you can do to increase your odds of success, said Nate Elliott, senior analyst at JupiterResearch. Read the complete article on BtoBOnline.

Google, which built a multibillion-dollar empire on Web ads spanning four lines of simple text, is aggressively branching out in new areas of online advertising including interactive units, mobile ads and video text-overlays.

These initiatives and others are aimed at helping Google continue its rapid growth, which relies almost entirely on advertising revenue. Google has tentacles reaching into nearly every aspect of advertising—not just the Web and mobile but print, TV and radio as well.

For b-to-b marketers and ad buyers, the challenge is to figure out which Google directions are worth following, particularly in a b-to-b market where targeting is often more important than mere reach. Read the complete article on BtoBOnline.

Answer: With so many business professionals now using mobile devices like the BlackBerry, marketers can’t afford to ignore mobile e-mail. But a successful initiative takes a new approach to thinking about the e-mail channel. Read the complete article on BtoBOnline.

Widgets. Blogs. Social networks. RSS feeds. Wikis. Wireless. The list of applications and services that fall under the Web 2.0 umbrella seems to grow on a daily basis; and as it grows so, too, do the opportunities to market and cross-promote using...Read the complete article on BtoBOnline.

Questions and answers from experts on using podcasts, designing newsletters for mobile devices and assuring your broadcasts are not tagged as spam. Read the complete article on BtoBOnline.