Wouldn’t it be great if you could figure out today what your marketing plan should look like in six months? Crystal balls don’t exactly grow on trees, so we’ve asked two industry experts—Jordan Ayan, president of SubscriberMail, and Joel Book, director of eMarketing Education at ExactTarget—to weigh in on what’s coming in 2008. Here’s what they said.

1) More CRM integration, especially with software-as-a-service (SaaS) offerings.
2) Increased use of automated tools.
3) Closer alignment of marketing elements.
4) Using rich video with e-mail marketing.

Read the complete article on BtoBOnline.

Second Life has been called virtual reality and said to work like a 3D social network, heralding the emergence of the 3D Web. But all these terms fall short of accurately describing this unique environment. And the baggage they bring with them menaces literal-minded marketers looking to exploit Second Life's huge potential for reaching and engaging with qualified customers.

Baptie Online has invited John Jainschigg, Executive Director of CMP Metaverse, the virtual worlds consulting and custom events business of CMP Technology, and Fiona Gallagher of Sun Microsystems to share their insights, experiences and the interactive opportunities to reach target audiences.

This webcast is hosted exclusively on Baptie.com, the leading community of sales and marketing executives in the technology industry. To view this webcast archive, you must be a member of the Baptie community. If you are not yet a member but qualify, you should register on the baptie.com site.

For more information about CMP's Metaverse services, email John Jainshigg, Executive Director, CMP Metaverse.

The attached document contains the questions, and their answers, that were posed to John Jainschigg from CMP and Kathy Mandelstein from IBM during the September 26 Webcast "How BtoB Marketers Can Achieve ROI in the Virtual World of Second Life." Download the complete Question and Answer document. Contact John Jainschigg, Executive Director, CMP Metaverse for more information about creating a virtual presence for your company.

Here is a summary of the questions contained in the document:

* Does SecondLife provide aggregated audience/user data or demo cuts
somewhere on the site? If so where?

* Would recommendations/best practices be applied to Playstation
'Home' coming up in April?

* How many attendees can attend an event on Second Life at one time?

On the eve of the start of a two-day “Town Hall” hosted by the Federal Trade Commission titled “Behavioral Advertising: Tracking, Targeting and Technology,” privacy groups are calling for an online “do not track” list, an Internet version of the popular Do Not Call Registry, according to reports.

What's the role of Second Life for business? What steps can marketers take to explore these new online communities, invest wisely and achieve outstanding results?

Join John Jainschigg, Director of CMP Metaverse, and Kathy Mandelstein, Director of Worldwide Developer Programs for IBM, for best practices on securing strong ROI from metaverse investments. CMP is the only global multimedia company registered as a metaverse developer, and IBM is one of the largest and most successful users of Second Life, and a strong proponent of 3D virtual reality as a strategic tool for collaboration, customer engagement and marketing. Moderated by Kate Maddox, Senior Reporter, BtoB Magazine and Media Business. View the webcast archive....

To receive the complete list of questions asked on this webcast, and the answers, email John Jainshigg, Executive Director, CMP Metaverse.

Targeting prospects based on previous actions can have significant impact on marketers' conversion rates. Read the complete article on BtoBOnline.