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Online Media To Benefit From Boost In Marketing Budgets in 2008

B-to-b marketing budgets appear to be in good shape this year, with more than half of marketers expecting the purse strings to loosen up. While interactive tactics will gain from that increase and see the most growth, traditional media will still command the bulk of the budget. Read the complete article on BtoBOnline.

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Tags: Activating Audiences , Effective Campaigns , Events , Improving Marketing Results , Integrated Campaigns , Marketing Spend , Online Measurement and Tracking , Podcasts , Print Advertising , Return On Investment (ROI) , SEM , Search , Technology Market Trends , Trends for 2008 , Video , Web 2.0

B-To-B Magazine Revenue, Ad Pages Down Through August

B-to-b magazine ad revenue declined 2% through August compared with the same period last year, according to a report from American Business Media’s Business Information Network. Ad pages fell 3.3% through the first eight months of this year. Read the complete article on BtoBOnline.

Tags: Marketing Spend , Print Advertising , Technology Market Trends
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