Research Outlines Marketing Best Practices Based on Consumption Patterns of Blogs, Video, RSS and Online Networks

The study, The Rise of B2B Applications-Based Media, reveals that the usage of emerging media among IT decision-makers has increased considerably over the past year, with video and blogs experiencing the most increased usage for work-related information. This latest study is part of TechWeb's ongoing Business Technology Media Engagement Research series.

Key study highlights include:

-- Increased Usage of Emerging Media Applications: business technology decision makers are utilizing emerging media applications more frequently to obtain work-related information, as compared to last year.

-- More Growth Expected: business technology decision makers currently using emerging media intend to consume even more in the coming year - even those who are not currently using emerging media applications.

-- Engagement with Emerging Media Leads to Action: when business technology decision makers interact with emerging media, they continue to look for related information.

For more information on this research, email Scott Vaughan.

Blogs, RSS, podcasting, social networks. As the Web has evolved, the time it has taken new technologies—even grass-roots, beneath-the-radar developments—to move from concept to mainstream has become shockingly brief.

And while we've moved beyond the idea that Web 2.0 technologies will replace wholesale what's come before them, marketers more than ever before must remain vigilant about keeping up to date with what's cutting-edge.

Even in the b-to-b world, where the hype bar is set rather high, marketers can't afford to miss the next big thing in online marketing.

So here are the big five Web/tech trends worth watching right now—and what they mean for b-to-b marketing: Read the complete article on BtoBOnline.

Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information.

The study was based on an online survey in August of 338 business executives at companies with fewer than 500 employees. It examined which online tools SMBs use, how they use them to receive business information and the implications for marketers using Web 2.0 tools to reach SMBs. Read the complete article on BtoBOnline.

The attached document contains the questions, and their answers, that were posed to John Jainschigg from CMP and Kathy Mandelstein from IBM during the September 26 Webcast "How BtoB Marketers Can Achieve ROI in the Virtual World of Second Life." Download the complete Question and Answer document. Contact John Jainschigg, Executive Director, CMP Metaverse for more information about creating a virtual presence for your company.

Here is a summary of the questions contained in the document:

* Does SecondLife provide aggregated audience/user data or demo cuts
somewhere on the site? If so where?

* Would recommendations/best practices be applied to Playstation
'Home' coming up in April?

* How many attendees can attend an event on Second Life at one time?

Widgets. Blogs. Social networks. RSS feeds. Wikis. Wireless. The list of applications and services that fall under the Web 2.0 umbrella seems to grow on a daily basis; and as it grows so, too, do the opportunities to market and cross-promote using...Read the complete article on BtoBOnline.

As technology opens up new ways for companies to communicate, b-to-b marketers are starting to use emerging media such as blogs, podcasts and really simple syndication (RSS) to reach customers, employees, prospects and business partners. Read the complete article on BtoBOnline.