Answer: As a b-to-b sender, there are a number of things you can do to help increase your delivery rates. Read the complete article on BtoBOnline.

Answer: The e-mail industry is full of acronyms and catch phrases. The newest on the scene is “bacn,” which is not to be confused with the pork product commonly served with a side of pancakes. Bacn (www.bacn2.com) is e-mail that recipients want—just not right now. While bacn represents a real issue in the e-mail industry, it has sparked some of the most counterproductive banter I have seen. Read the complete article on BtoBOnline.

Answer: Your objective should be to restore communication with customers as rapidly as possible. This not only helps your bottom line, it helps you to avoid spam complaints that may result from a long lapse in communication. Read the complete article on BtoBOnline.

Answer: When customers hit the spam button, they’re rescinding their permission for you to send them e-mail. Of course, that recession can take many forms. They can also unsubscribe or simply delete your e-mail. It’s important that you monitor these indicators individually and collectively... Read the complete article on BtoBOnline.

Answer: The actual CAN-SPAM Act looks daunting and confusing. But when you boil it down, CAN-SPAM really is the bare minimum best practices that any responsible e-mail marketer should be doing anyway. Read the complete article on BtoBOnline.

Questions and answers from experts on using podcasts, designing newsletters for mobile devices and assuring your broadcasts are not tagged as spam. Read the complete article on BtoBOnline.