Answer: When a marketing program does not work, always go back to the basics of marketing 101: right target, right message, right timing, right channel.
Despite advances in scenario-based Web design created to track customer online behavior and build profiles, or personas, for targeted marketing campaigns, your customers are still bombarded with tons of irrelevant messages—often the result of batch-and-blast campaigns sent by stove-piped e-mail applications and outsourced e-mail service providers—each day.

If you aren’t getting responses, it is quite likely that your customers view your correspondence as spam, rather than relevant or valuable information, regardless of whether or not they have opted to receive your e-mails. Relevance is key in e-mail. Read the complete article on BtoBOnline.