Using Trade Shows, Conferences, and Other Meetings to Create Profitable and Long-Lasting Client Relationships

It is important for technology vendors and solutions providers to remember that every single customer touch point presents a valuable opportunity to create affinity. And, events are no exception. By organizing your presence at trade shows, conferences, and other types of face-to-face gatherings with the customer in mind, your organization can leverage your investment in events to build affinity. This, in turn, will lead to the kind of strong, long-lasting relationships that result in optimumclient satisfaction and retention, as well as sustained profitability and growth. Download the complete UBM white paper "Events: Building The Bridge To Customer Affinity.

The vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. Vendors and partners do, however, often have
contrasting view on what they currently derive from the channel and where they would like to see improvements in the future.

In this exclusive whitepaper Monty Cornell, Senior Analyst/Group Director of Channel Group at CMP Technologies and Rod Baptie, Managing Director of Baptie & Company, presents fresh research into vendor and partner attitudes on key channel issues. Download this document…

The technology solution provider channel and its related ecosystemais growing in reach, influence, and total revenue. Historical comparisons to the growth of previous manufacturing channels reveal that the technology solution provider channel should eventually achieve a even greater mass-market appeal. Overall channel growth is strong. New growth strategies aimed at developing and increasing the spending of customers with comparatively smaller technology procurement budgets are being harnessed by a wider swath of solution providers to lay the groundwork for future revenue. Download this document…

Summary results of nearly 600 business-to-business technology marketing executives. Highlights the lead-generation challenges that marketers across the board experience and delves into the strategies employed to improve lead-gen results. This document presents only a summary of the available research. Please contact us for complete details. Download this document…

The objective of this white paper is to help technology industry marketers and advertisers improve their success online by presenting proven strategies, industry research and examples of successful creative specific to marketing to electronics industry professionals. Download this document…

Branded Response moves integrated marketing to another level. It is not about simply coordinating print, online, event and direct marketing, nor is it simply about executing multiple touches to a targeted audience. Branded Response is about lowering cost-per-qualified lead by leveraging all relevant brand interaction points to capture the interest and attention of targeted individuals and serving them the information they need in an interactive, relationship building manner. Download this document…

Today millions of B2B technology buyers gather real-time, relevant data from multiple online sources as they seek to make more informed and complex purchasing decisions. A comprehensive survey now underscores the habits, wants, and needs of these IT researchers while accenting the considerable benefits and advantages of online content syndication and publication. Download this document…