Research Outlines Marketing Best Practices Based on Consumption Patterns of Blogs, Video, RSS and Online Networks

The study, The Rise of B2B Applications-Based Media, reveals that the usage of emerging media among IT decision-makers has increased considerably over the past year, with video and blogs experiencing the most increased usage for work-related information. This latest study is part of TechWeb's ongoing Business Technology Media Engagement Research series.

Key study highlights include:

-- Increased Usage of Emerging Media Applications: business technology decision makers are utilizing emerging media applications more frequently to obtain work-related information, as compared to last year.

-- More Growth Expected: business technology decision makers currently using emerging media intend to consume even more in the coming year - even those who are not currently using emerging media applications.

-- Engagement with Emerging Media Leads to Action: when business technology decision makers interact with emerging media, they continue to look for related information.

For more information on this research, email Scott Vaughan.

The focus of IT decision-makers next year will gradually shift to software rollouts and virtualization, among other areas, from the current challenges of security, business continuity and compliance, according to a new study by technology publisher CMP.

The study, “Media Engagement & Activation,” is based on Web interviews conducted during August and September with 800 business technology executives. It was designed to provide a deeper understanding of which emerging media are being used by decision-makers and what they are doing as a result of engaging with the various media sources. Read the complete article on BtoBOnline. For more information on this research, email Scott Vaughan.

With audience engagement and activation essential topics for B2B technology marketers, CMP presents the study "Media Engagement & Activation." This in-depth study of nearly 1000 Business Technology decision makers (CIOs, IT Managers and Corporate and LOB Management) will help senior marketing, marketing program and media professionals:

• Gain a deeper understanding of where, when, and why IT and corporate professionals engage with various types of content and media sources
• Build an "engagement blueprint" that maps your message and marketing plan by Corp and IT pros' consumption of specific technology information -- Security, Infrastructure & Networking Hardware, Software Infrastructure, Business Applications Software, Mobile & Wireless, and Business & IT Services
• Understand usage and the roles Websites, magazines, events, search, virtual learning tools, and user controlled platforms such as blogs, wikis and RSS, and the path business technology decision makers take as they move through their personal information journey.

View this webcast featuring Scott Vaughan, VP of Marketing for InformationWeek & the TechWeb Network; Dan Yetso, Director, Global Branding & Advertising, VeriSign; and Scott Anderson, Vice President, Customer Communications Technology Solutions Group, Hewlett Packard for an engaging and insightful look behind the numbers. Moderated by Ellis Booker, Editor, BtoB Magazine and Media Business. View the webcast archive....

This webcast presents only a summary of the available research. For complete details, email Scott Vaughan.

Digital revenue for b-to-b media companies is expected to grow 18% to 22% in 2008, according to Gordon T. Hughes II, president-CEO of American Business Media.

Hughes presented the revenue projections Tuesday morning at ABM’s Top Management Meeting. Magazines revenue, he said, is expected to drop 2% to 7%, while face-to-face revenue is expected to grow 7% to 10%. Read the complete article on BtoBOnline.

The 2007 Forrester Research Study just released through American Business Media simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an assessment of the current state and value of business-to-business media.

In summary, the report finds that:

• Business decision makers (BDMs) are shifting to digital media use at a faster rate than B2B marketers are adopting this media

• Industry-specific media are more effective at reaching BDMs than general business media

• While each of the key industry-specific media demonstrates unique strengths, they are most effective when used together in an integrated manner

• Industry-specific media extend the reach and effectiveness of the B2B marketer’s sales organization

• B2B marketers plan to underutilize industry-specific media in their future spending compared to BDM’s expected use of these media

Download the presentation from the American Business Media website.

Highlights of the findings:

Internet advertising revenue for the first half hit a record $9.993 billion, up 26.4% from the year-earlier period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which released a report Thursday. Read the complete article on BtoBOnline.

Senior executives, including C-level officers at large and midsize companies, have a voracious appetite for quality business information, according to a survey released by Ipsos Media. The online survey was conducted from February through July. It garnered 2,390 responses, mostly from U.S. business executives at companies with 250 or more employees. Read the complete article on BtoBOnline.

New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. Read the complete article on BtoBOnline.

New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. Read the complete article on BtoBOnline.

Behind the $1.5 trillion global electronics industry is a set of engineers, technical managers and executives responsible for major architecture and design decisions. The goal of this study is to explore what information channels engineers use in looking for the answers to their questions, where they go to learn about new products and technologies. Conversely, the study also reveals some channels that may be underutilized.This document presents only a summary of the available research. Please contact us for complete details. Download this document…

In this comprehensive study of the Technology Channel, CMP examines Solution Provider information consumption including: individual and company demographics, the reasons Solution Providers gather information, and the platforms used based on information requirements. This information is presented to help marketers develop the optimal communications strategy. This document presents only a summary of the available research. Please contact us for complete details. Download this document...