Best Practices in Technology Marketing
  Technology Market Trends
  Technology Purchase Process
  Trends in Media Usage
  Understanding Technology Audiences
   Find related content using the tag cloud.
     
  Warrillow Summit explores marketing to small businesses
  PubMatic index shows 23% drop in online ad rates
  eMarketer lowers forecast for social network ad spending
  Forrester: B-to-b marketers fail community marketing test
  Message Systems expands customer support
  April 2008
  March 2008
  February 2008
  January 2008
  December 2007
  November 2007
  October 2007
  September 2007
  August 2007
  July 2007
  June 2007
  May 2007
  April 2007
  March 2007
  February 2007
  December 2006
  October 2006
  July 2006
  October 2005
  September 2005
 
 
Understanding Technology Audiences
What are the top issues facing technology executives today? Learn what's top of mind for those in control of IT budgets.

The State of the Engineer: EEs Tip Their Salaries, Bare Their Souls

This year's "EE Times Salary Survey," answered by almost 1,600 respondents, reveals that the median salary for EEs in the United States has increased slightly, to $108,800, from last year's $104,300. That compares with European respondents' median of just over $61,000, and that of Japanese engineers, coming in at $65,400. American engineers, with annual compensation nearly 40 percent higher than their closest competitors, have reason to be satisfied with their current lot monetarily, but they have reservations about foreign competition. In the first installment of "The State of the Engineer," back in August, we explored these very immigration issues affecting foreign engineers in the United States.

Here, Part II discusses how salary disparities, competition and globalization weigh on the engineer's mind. It also includes an "online exclusive" that explores further, more intricate aspects of the immigration issue. Read the complete article on EE Times online.

Tags: Competition for Jobs , Electronics , Engineering Salaries , Globalization , Impact of Outsourcing , Job Satisfaction , Research , Salary Disparities , Understanding Technology Audiences

Tech Marketing Growth Slows

it with the slowing economy and pressure to cut costs, technology companies are decreasing their rate of marketing spending this year, according to IDC's annual tech marketing benchmark study.

According to the report, which was based on an online survey and telephone interviews with 99 senior IT marketing executives, tech marketing spending will be up 6.1% this year over last, a drop from the growth rate projected by IDC in March of 8.0%.

Last year, tech marketing spending grew by 7.5% over 2005.

Also, for the first time since 2004, tech marketing spending will lag global IT spending, which is projected to increase 6.7% this year. Read the complete article on BtoBOnline.

Tags: Capturing Attention , Creating Awareness , Creating Demand , Marketing Spend , Marketing Strategies , Online Advertising , Podcasts , Return On Investment (ROI) , SEM , SEO , Technology Market Trends , Understanding Technology Audiences , Web 2.0 , Webcast

Senior Executives Have Voracious Appetite For All Forms of Media

Senior executives, including C-level officers at large and midsize companies, have a voracious appetite for quality business information, according to a survey released by Ipsos Media. The online survey was conducted from February through July. It garnered 2,390 responses, mostly from U.S. business executives at companies with 250 or more employees. Read the complete article on BtoBOnline.

Tags: Best Practices , Business Technology , Reaching CXOs , Trends in Media Usage , Understanding Technology Audiences

Making a Business Case to CIOs

Reaching CIOs has long been a priority for b-to-b marketers, yet never before has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Read the complete article on BtoBOnline.

Tags: Best Practices , Business Technology , Messaging , Reaching CXOs , Understanding Technology Audiences

Understanding Your Audience With Search, B2B Style

Identify your b-to-b audience and understand the messages that will connect with them, recommends the search engine land blog. Read the complete article on BtoBOnline.

Tags: Best Practices in Technology Marketing , Capturing Attention , Search , Understanding Technology Audiences , Web

2007 InformationWeek National IT Salary Survey

Are IT professionals happy with their jobs? Are they still worried about outsourcing? What technologies are "hot" (and therefore paying the most)? And what new technologies are IT people looking to learn more about, so they can move ahead?

Find out the answers to these and many more questions in the 2007 InformationWeek National IT Salary Survey, which is now FREE (instead of $299, as it was last year), thanks to IBM's sponsorship of the IT Salaries Briefing Center. Visit the Briefing Center now to download the full PDF report or view the interactive slideshow to see the top IT jobs and salaries of 2007.

Tags: Business Technology , IT Salaries , Research , Understanding Technology Audiences

CIO Agenda: IT Culture

Using technology to create true business innovation is tricky. Not only do you need the right strategy, the right technology, and the right people, you also need a supportive IT culture and corporate culture. How does your company evaluate technology investments and adopt new technology? Are your IT professionals encouraged to experiment with new technology? This report, CIO Agenda: Culture, marks the first in a series of CIO Agenda projects focused on management-related issues. The purpose of this study is to supply insight into the impact that corporate and IT culture has on technology investment and adoption. $ Purchase and download this document...

Tags: Research , Technology Purchase Process , Understanding Technology Audiences
Copyright © 2008 United Business Media LLC | Privacy Statement | Your California Privacy Rights | Terms of Service