CMP Technology Marketing Resource Center

Interactive Advertising Continues Torrid Growth

Thu, 04 Oct 2007 16:23:25 -0500

Internet advertising revenue for the first half hit a record $9.993 billion, up 26.4% from the year-earlier period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which released a report Thursday. Read the complete article on BtoBOnline.

Senior Executives Have Voracious Appetite For All Forms of Media

Wed, 03 Oct 2007 15:46:00 -0500

Senior executives, including C-level officers at large and midsize companies, have a voracious appetite for quality business information, according to a survey released by Ipsos Media. The online survey was conducted from February through July. It garnered 2,390 responses, mostly from U.S. business executives at companies with 250 or more employees. Read the complete article on BtoBOnline.

Doremus/�Financial Times� Study Finds C-level Executives Prefer Print Over Online

Tue, 02 Oct 2007 16:21:35 -0500

New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. Read the complete article on BtoBOnline.

How Can I Act On Bounce Data When The Isps And Other Domains Don�t Always Provide Accurate Information?

Thu, 27 Sep 2007 16:22:06 -0500

Answer: The reliability of bounce data is a legitimate concern that was raised by both mailers and ESPs in a recent Email Experience Council (EEC) survey.

However, this concern cannot become an excuse for e-mail marketers not making good use of the data that are provided, leveraging bounce management systems that allow them to �see� the data, and agreeing on common definitions for the actions to be taken. The EEC survey found these to be significant problems as well. Read the complete article on BtoBOnline.

Best Practices For Setting Up Online Preference Centers

Thu, 27 Sep 2007 15:49:30 -0500

Companies increasingly are turning to online preference centers as a way to allow b-to-b customers to easily update their e-mail address or get off an e-mail list. That�s important because b-to-b e-mail lists churn at a rate of about 25% a year, according to MarketingSherpa�s e-mail marketing benchmark guide. Read the complete article on BtoBOnline.

How Marketers Can Achieve ROI In Second Life

Wed, 26 Sep 2007 14:58:26 -0500

What's the role of Second Life for business? What steps can marketers take to explore these new online communities, invest wisely and achieve outstanding results?

Join John Jainschigg, Director of CMP Metaverse, and Kathy Mandelstein, Director of Worldwide Developer Programs for IBM, for best practices on securing strong ROI from metaverse investments. CMP is the only global multimedia company registered as a metaverse developer, and IBM is one of the largest and most successful users of Second Life, and a strong proponent of 3D virtual reality as a strategic tool for collaboration, customer engagement and marketing. Moderated by Kate Maddox, Senior Reporter, BtoB Magazine and Media Business. View the webcast archive....

To receive the complete list of questions asked on this webcast, and the answers, email John Jainshigg, Executive Director, CMP Metaverse.

ComScore Introduces Ad Metrix Publisher Service

Mon, 24 Sep 2007 16:11:33 -0500

ComScore, an online measurement company, Monday announced the debut of comScore Ad Metrix Publisher, a service that reports where display ads are viewed across the Internet and characteristics of the people who view them. Read the complete article on BtoBOnline.

JupiterResearch Report Highlights Best Practices for Viral Marketing

Thu, 20 Sep 2007 16:16:30 -0500

A mere 15% of viral campaigns prompted people to pass them on, according to an Aug. 21 JupiterResearch report, �Viral Marketing: Bringing the Message to the Masses.� As a result, viral marketers plan on decreasing their targeting of �influentials� by 55% over the coming year, the report said. Yet abandoning viral marketing efforts may not be a marketer�s best bet because the tactic�when done right�can still be an effective way to reach new prospects. Read the complete article on BtoBOnline.

I Keep Hearing People Talking About 'Bacn.' What Is This And Does It Really Matter?

Thu, 20 Sep 2007 16:15:58 -0500

Answer: The e-mail industry is full of acronyms and catch phrases. The newest on the scene is �bacn,� which is not to be confused with the pork product commonly served with a side of pancakes. Bacn (www.bacn2.com) is e-mail that recipients want�just not right now. While bacn represents a real issue in the e-mail industry, it has sparked some of the most counterproductive banter I have seen. Read the complete article on BtoBOnline.

IDC Projects Tech Marketing Spending Will Grow 6.1% This Year

Wed, 19 Sep 2007 16:10:35 -0500

Tech marketing spending will be up 6.1% this year over last, revised down from an earlier estimated 8.0% growth rate projected in March, according to IDC�s 2007 CMO Tech Benchmarks study. Read the complete article on BtoBOnline.

Making a Business Case to CIOs

Mon, 17 Sep 2007 16:10:23 -0500

Reaching CIOs has long been a priority for b-to-b marketers, yet never before has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Read the complete article on BtoBOnline.

Integration Of Multichannel Data Remains A Challenge; Some Further Along Than Others

Mon, 17 Sep 2007 15:49:17 -0500

Integrating customer data is the greatest challenge for marketers, according to a survey of marketing industry executives by Alterian. The enterprise marketing software company conducted the survey at its Annual Summit last month.

Forty-three percent of respondents said their e-mail marketing channel is integrated with offline channels such as direct mail, according to Alterian, and 12% said it is integrated with online channels such as search, Web sites and RSS. A third (33%) said e-mail is a standalone channel for them. Read the complete article on BtoBOnline.

10 Great B-to-B Web Sites

Mon, 10 Sep 2007 16:21:12 -0500

Each year, BtoB selects 10 b-to-b Web sites that do an exceptionally good job of communicating with their audiences. These sites find innovative and compelling ways to share product and services information and, just as important, they make that information easy to find. Though they use different means, the end is the same: meeting the user's needs. As simple as it sounds, it's an approach that's too rare in the world of business marketing. Read the complete article on BtoBOnline.

Online marketing tools come of age

Mon, 10 Sep 2007 16:16:43 -0500

Did you hear the one about the VP of marketing who demanded budget and IT support for a $10 million enterprise application that he promised would revolutionize how his company did its marketing? Read the complete article on BtoBOnline.

Common tactics reach diverse IT

Mon, 10 Sep 2007 15:17:10 -0500

The IT vertical encompasses multiple subcategories�networking, security, storage, application development and wireless, to name a few�but companies successfully marketing to the professionals in this space have found there are some strategies and tactics that have universal appeal. Read the complete article on BtoBOnline.